Do you have a watch with a second hand? If you are not old school and do not have a wristwatch then count to ten. Slowly. That’s how long it takes Amazon to sell 3060 items. That’s right – on ‘Cyber Monday’ the company sells around 306 items a second. But Amazon is not only making money for itself during those sorts of special days. It also makes money for those who represent it in the broader world of the Internet.

The Amazon inventory lists around 350 million products, and that number is growing all the time. Whatever your market niche, Amazon will be able to fulfill your customer’s requirements.

E-Commerce is huge. At the turn of the century (2000) e-Commerce sales were responsible for 1% of retail activity. In 2019 e-Commerce activity was responsible for 16% of retail sales. It continues to grow at this exponential rate.

So why does the idea of being an Amazon marketing agency excite so many people? There are the above statistics to indicate just how powerful a retail force Amazon is – but most home-based retailers will not see even a tiny percentage of those sales. Amazon markets its service tremendously aggressively. However, becoming an Amazon marketing agency allows those who choose this route something tremendously valuable – access to a market that can be categorized.

That universe of buyers can be segmented. It does not matter if you are selling umbrellas or miniature wooden elephants – it is almost sure that a buyer who is predisposed to buying online will gravitate towards Amazon – and that would be your market. The fact that Amazon Prime alone has around 310 million active users (7% of those users purchase every day) should give those who want to market products food for thought.

Amazon provides individuals with the opportunity to enjoy the reputation of a leading retail brand. Those who act as its ambassadors – its worldwide team of marketing agents. The power and reach of the Amazon brand should not be underestimated. As recently as 2016, Amazon was spending $7.2 billion on marketing efforts. Amazon marketing companies (and those that run them) benefit from those marketing efforts. As an Amazon approved seller, those who sell the products that are showcased by Amazon enjoy the benefits of a leading brand – with an excellent market reputation.

So how do you make a success of your Amazon marketing efforts?

Firstly, make sure that your web page looks professional. Many other companies are competing for that share of eyeballs. No matter how specialized your products, – others are playing in that market. Project a professional image.

The second step is to have a working knowledge of SEO. Search Engine Optimization is incredibly essential. It allows your online shop to shine when people are searching for products or services. Right keywords mean better visibility in search engine results. It’s all about how your sentences are structured, and those keywords appear. Remember – just packing your copy with keywords is not going to help. If the copy does not flow properly, it sounds odd – and that turns off the reader. They will bounce (leave your site in under 15 seconds). Your marketing messages need to separate your product or service from the herd – and add value to the experience of the visitor to your site.

But how does Amazon make a difference to your marketing efforts? Are they taking into account the power of a search engine? People who are shopping have trusted name in mind. They open Google (or another search engine), and they will almost inevitably gravitate towards a search query that reads ‘Amazon.’

Digital Marketing Agency Malaga provides enormous opportunity. For those who are focused on a specific market demographic, it merely makes sense. Plan your strategy and leverage one of the most recognized names in retail.